Tourists’ Changing Tastes?

Percentage of tourists in South Korea who purchased kimchi, by select countries

Notes: Rates calculated from government tourism survey. India and Malaysia not included in the survey from 2001-2007 and 2001-2005, respectively. The first available rate has been carried backward for continuity with other nations on the yearly x-axis scale.

Data: Korean Statistical Information Service

Credit: Matt Stiles/The Daily Viz