FACEBOOK: Who uses it and what are they doing?
On an average day:
- 15% of Facebook users update their own status.
- 22% comment on another’s post or status.
- 20% comment on another user’s photos.
- 26% “Like” another user’s content.
- 10% send another user a private message
A snapshot of sex/age distribution by social networking site platform:
43% of Facebook users are male and 58% are female.
33% of Facebook users are 23-35